Mauritania, Nouakchott, Dubai, UAE and Waterloo, ON - MATTEL SA, Emitac Mobile Solutions (EMS) and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the launch of the BlackBerry® solution to MATTEL customers in Mauritania. The BlackBerry solution brings together smartphones, software and services to allow easy, wireless access to email, phone, calendar, web, multimedia and other business and lifestyle applications. With this launch, MATTEL customers will now be able to enjoy the freedom and productivity benefits of using BlackBerry® smartphones to stay connected to people and information while on the go. The first smartphone to be available to MATTEL customers is the BlackBerry® Bold™ 9000 smartphone.
“MATTEL is pleased to announce the launch of the BlackBerry solution for the first time in Mauritania,” said Mohamed Hadj Khalifa, CEO, MATTEL. “This unique solution offers professionals and consumers a powerful way to communicate and stay connected. We are pleased to add the BlackBerry solution to MATTEL’s product line up. The BlackBerry solution will also enable companies and institutions across the country to grow and thrive and this launch assists MATTEL’s contribution to the advancement of the Mauritanian economy.”
“Emitac Mobile Solution (EMS), a RIM strategic channel partner, is pleased to have helped MATTEL deliver and launch the ultimate mobile solution to the marketplace,” said Babar Khan, CEO, EMS. “We will be supporting MATTEL by helping them in the delivery of BlackBerry smartphones, services, applications and accessories.”
Mark Guibert, Vice President, Corporate Marketing, RIM added, “It is with great pleasure that RIM has worked with EMS and MATTEL to introduce the BlackBerry solution to users in Mauritania. BlackBerry smartphones are the ideal choice for people who want to stay connected to colleagues, friends and family, as well as a growing range of business and consumer content, while on the move.”
At launch, MATTEL will offer the BlackBerry Bold 9000 smartphone, a communications and multimedia powerhouse that provides an exceptional user experience. It supports tri-band HSDPA high-speed networks around the world and comes with integrated GPS and Wi-Fi® (802.11 a/b/g). It also features a rich set of multimedia capabilities, including a 2 megapixel camera with video recording and an advanced media player for music, videos and pictures.
MATTEL is offering BlackBerry® services for corporate customers, smaller businesses and individual users.
About MATTEL SA
MATTEL SA founded May 11th 2000, is the first GSM Operator in Mauritania and was created as a Mauritano-Tunisian partnership. Thanks to a superior network quality and customer service, MATTEL is the leading operator in the professional segment of the Mauritanian market. The operator is looking forward to a fruitful and profitable cooperation with RIM and counts on the BlackBerry brand to strengthen its position among consumers in Mauritania.
About Emitac Mobile Solutions (EMS)
Emitac Mobile Solutions is a Dubai based solutions and service provider and a RIM strategic channel partner, focused on the delivery, implementation and support of the BlackBerry solution. Delivered by an experienced team of mobile professionals, EMS provides mobile operators with sales, marketing, distribution, solution implementation and technical support services for the BlackBerry wireless platform from Research In Motion (RIM). EMS provides organizations using this platform with the ability to rapidly create, deploy and manage robust client-server wireless applications, reducing an organization's total cost of ownership and significantly increases the value of its mobile technology investment. EMS is the region’s first Mobile Virtual Solutions Provider (MVSP) with services delivered through partnerships with mobile operators in the Gulf, North Africa and Eastern Europe. For more information, visit www.emsmobile.ae
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit: www.rim.com or www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as "intend" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to Research In Motion Limited. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, without limitation, possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, the initiation or outcome of litigation, acts or potential acts of terrorism, international conflicts, significant fluctuations of quarterly operating results, changes in Canadian and foreign laws and regulations, continued acceptance of RIM's products, increased levels of competition, technological changes and the successful development of new products, dependence on third-party networks to provide services, dependence on intellectual property rights, and other risks and factors detailed from time to time in RIM's periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. RIM has no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. Wi-Fi is a registered trademark of the Wi-Fi Alliance. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or service.
