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Our Brand Story
Our enthusiasm to innovate, grow, expand and excel has driven us to do things better and differently. In this same spirit we revealed our new corporate logo this month, reflecting EMS’ commitment to a new strategic and creative vision with an enhanced visual identity.
New Look. Same Outlook.
Our new logo symbolizes the change, innovation and vibrant growth that are the cornerstones of the new EMS brand. Our outlook remains the same, to meet the challenging and changing times of today. That is why EMS continues to redefine itself and this new logo seeks to capture that change and make it tangible.
New Power. Same Strength.
Over the past few years, the smartphone industry has seen an unprecedented period of innovation and change. More people than ever are now using smartphones and android phones – it’s how and where they wish to enjoy them that will continue to evolve. The new EMS is positioned to meet these changing demands with a new level of creative excellence and innovation.
New Reach. Same Outreach.
EMS is proud to be the region’s first smartphone company to have grown tremendously over the past 4 years. Today we provide services to 73 mobile phone operators and over 85 retail partners in 50 countries in the Middle East, Africa, CIS, Eastern Europe and South East Asia.
New Sparkle. Same Quality.
EMS is committed to adding value to mobile phones by delivering a 360-degree support solution for distribution and implementation of smartphones and related products to our partners, which is then ultimately extended to the end-consumers. Uncompromising quality and customer services are our prime focus.
New Growth. Same Roots.
EMS prides itself in having the best possible human resource pool and conducts its business with the highest level of integrity and transparency. The smartphone market continues to grow strongly and we see tremendous future potential. Mobile phone users — mainly the youth — are very eager to upgrade to smartphone devices that handle data as well as voice; this is what drives growth. The worldwide mobile phone market grew by 15.5% in 2010, a new high driven by demand for smartphones. The Middle East and North Africa grew by over 17%


