EMS

EMS to launch mobile Apps for 100 media companies in the Middle East region in partnership with Polar Mobile

June 27, 2011 (Dubai, UAE) - EMS (www.emsmobile.ae), the smartphone partner who deliver, implement and support BlackBerry solutions operating in the Middle East, Africa, South East Asia, CIS and Eastern Europe has signed a partnership deal with Polar Mobile (www.polarmobile.com), a global leader in mobile content solutions, to launch mobile Apps across multiple handsets for over 100 media companies in the Middle East region.

Early customers for EMS and Polar Mobile in the region include Gulf News, Khaleej Times, 7DAYS and Al Aian TV. These top tier companies are working with EMS on the ground locally and using Polar Mobile's Platform to launch high-quality mobile Apps for major smartphones and tablets, including iPhone, iPad, BlackBerry, PlayBook, Android, Windows and Nokia devices.

"EMS is focused on continuing to be the smartphone provider for the region, which includes working with media companies to enable local content across all major devices", says Babar Khan, Chief Executive Officer, EMS. "When searching for the ideal partner, we were impressed with Polar Mobile, their track-record in media, cross-device focus and ability to scale globally".

EMS is a strategic channel partner of RIM (Research In Motion) that focuses on the delivery, implementation and support of mobile solutions. The company has partnerships with over 73 mobile operators in over 50 countries. EMS is committed to add value to mobile phone operators via services and solutions to help drive data revenue and retain customers, making them more competitive and profitable.

"The Middle East region represents an opportunity for Polar to grow its presence, as it is early days for local media companies and their adoption of mobile Apps", says Kunal Gupta, Chief Executive Officer, Polar Mobile. "Our team is excited to partner with EMS to represent our company in the region".

Polar Mobile's SMART Platform powers over 750 mobile Apps across smartphones and tablets for over 300 Publishers in 10 countries, including the likes of Time Inc, Conde Nast, Bloomberg, CBS Sports, Sports Illustrated and Shanghai Daily. To learn more about launching Apps with Polar Mobile, visit www.polarmobile.com.

About EMS

EMS is a Dubai-based smartphone company, working as strategic channel partner of RIM (Research In Motion) that focuses on the delivery, implementation and support of BlackBerry® solutions. Delivered by an experienced team of telecom professionals, EMS provides the mobile operator with sales, marketing, distribution, solution implementation and technical support services, and application portal for the BlackBerry® platform. EMS is committed to add value to mobile phone operators via services and solutions to help drive data revenue and retain customers, making them more competitive and profitable. EMS is the region's first Mobility Solutions Provider whose services are delivered through partnerships the company has with over 73 mobile operators in the Middle East, Africa, CIS, South East Asia and Eastern Europe. EMS operates the largest distribution setup in the region which has over 85 partners spread across 50 countries, distributing BlackBerry handsets and accessories.

About Polar Mobile

Polar Mobile provides media companies globally an industry-leading Platform that makes it fast and easy to launch branded mobile Apps across every smartphone. Over 750 mobile Apps are powered by Polar Mobile's SMART^TM Platform for 300 media Publishers in 10 countries, which include top tier magazines, newspapers, broadcasters and online portals across news, sports, entertainment and lifestyle media verticals. For more information, visit www.polarmobile.com.